The criminal justice system often prioritizes punishment over rehabilitation and disproportionately affects the poor and marginalized. Wealthier individuals can access better legal representation, while low-income defendants are more likely to be incarcerated. This inequality perpetuates cycles of poverty, leaving people without opportunities to improve their lives and contributing to mass incarceration.

The criminal justice system traps individuals and families in cycles of poverty. When people are incarcerated, they often lose jobs, housing, and financial stability. Upon release, they face barriers to employment, housing, and education, increasing the likelihood of returning to crime out of necessity. This approach fails to address the root causes of crime—such as poverty, lack of education, and limited access to mental health services—leading to more crime and instability.

Research shows that harsher sentencing does not necessarily lead to safer communities. In fact, over-incarceration can make communities less safe by breaking up families, destabilizing neighborhoods, and creating environments where crime can thrive. Programs focusing on rehabilitation, fair sentencing, and addressing root causes of crime have proven more effective in improving public safety.

Criminal justice reform emphasizes fairer sentencing, rehabilitation, and investing in preventive measures rather than punishment. By providing access to education, job opportunities, and mental health resources, reforms address the underlying factors that often lead to criminal behavior. This approach has been shown to reduce repeat offenses, lower crime rates, and improve community stability and safety.

Preventive measures—such as education, mental health services, addiction treatment, and job training—address the root causes of crime, reducing criminal behavior before it starts. Programs that help people access opportunities, overcome challenges, and reintegrate into society are much more effective in maintaining public safety than punitive measures alone.

You can make a difference by donating to her campaign against the recall. Just $5 or more goes directly toward door knockers, phone bankers, and ads to mobilize voters to vote NO on the recall. Every donation defends independent leadership and justice.

Visit Protect the Win to make your donation. With just 30 hours to raise $30,000, your support is essential in the fight to keep DA Price in office.

Meet Pamela Price in this video to understand why this recall threatens justice and what’s at stake. Follow updates on Protect the Win’s website, and share her story to raise awareness of the broader implications of this undemocratic, MAGA-inspired recall effort.

Pamela’s recall is part of a broader, right-wing effort to silence progressive voices in criminal justice nationwide. The Project 2025 campaign aims to undo justice reforms by targeting progressive leaders like DA Price and intimidating others in similar roles. Supporting her is a stand for justice and accountability that reaches beyond Alameda County; it’s a fight for reforms that can inspire change across the U.S.

The call for DA Price’s recall began almost immediately after her election in November 2022—even before she took the oath of office. Her independent, grassroots victory challenged the power structure and provoked a reaction from right-wing, MAGA Republican-aligned voices who saw her progressive platform as a threat. These forces began discussing a recall before she even had the opportunity to start implementing her reforms.

The recall is largely funded by right-wing billionaires associated with “Project 2025,” who oppose her efforts to reform the justice system. Pamela’s commitment to real change has disrupted traditional powers, who are now pushing to remove her from office and revert to the status quo, which lacks strong police oversight and civil rights protections.

The “soft on crime” label was crafted by establishment interests and MAGA Republican-aligned groups opposing DA Price’s reform agenda. With backing from right-wing billionaires behind Project 2025, these groups are framing her policies as the cause of crime, despite a lack of supporting evidence. This tactic has been used across the country to undermine progressive leaders pushing for justice reform.

If DA Price is recalled, the County Supervisors would likely replace her with a former DA, someone who has previously ignored police corruption and upheld the prison pipeline. Losing Pamela would mean a return to a system with minimal police oversight, civil rights violations, and limited corporate accountability, undoing the progress DA Price has made in just one year.

The Project 2025 recall is part of a national strategy, fueled in large part by right-wing billionaires and MAGA Republican interests, aimed at halting progressive reforms across the U.S. By targeting DA Price, Project 2025 intends to remove one of the few independent, reform-minded DAs working for justice and accountability. A successful recall would set a dangerous precedent, allowing MAGA-aligned groups to use the same strategy to remove progressive prosecutors nationwide and reinstate punitive, regressive policies that harm marginalized communities.

Alameda County is located in the Bay Area of Northern California. It includes major cities such as Oakland, Berkeley, Fremont, Hayward, Pleasanton, Alameda, Livermore, San Leandro, and Dublin, as well as smaller cities and unincorporated communities.

Pamela Price is the District Attorney of Alameda County, California, and a lifelong civil rights advocate. She made history as the first Black DA and the first Black woman DA in the county and is among the few truly independent DAs in the United States, taking no funds from corporations or police unions. Pamela champions reforms for accountability and justice, challenging long-standing systemic issues and restoring trust in a broken system.

Legendary Congresswoman Barbara Lee, State Senator Nancy Skinner, actor and activist Danny Glover, and civil rights icon Angela Davis are all urging residents to vote NO on the recall. DA Price has garnered overwhelming support from the Alameda County Democratic Party, the ACLU, and Color of Change, as well as Alameda County’s top Black, Latin, and Asian leaders. More than 100 grassroots organizations and activists are united behind DA Price, standing firmly by her commitment to a fair and accountable justice system that truly serves the community. Learn more about her endorsements at www.protectthewin.org/endorsements.

DA Price’s first year has been marked by significant accomplishments:

• Investigated and prosecuted cases of police misconduct.
• Held corporations accountable, securing over $20 million in settlements and judgments—five times the amount achieved by previous administrations.
• Sued insurance companies for schemes to under-insure homes to boost profits, protecting homeowners.
• Expanded mental health courts to offer more rehabilitative justice options.
• Increased victim advocates by nearly 38%, serving over 22,500 victims in the community.
• Her office filed more than 12,000 cases, including murders and felonies.
• Uncovered prior prosecutorial misconduct, revealing how previous administrations excluded Jewish, Black, and LGBTQ+ jurors from death penalty juries.
• Avoids a one-size-fits-all approach to punishment, focusing instead on addressing the root causes of crime and considering individual circumstances.

You can download the 2023 Annual Report on these achievements at www.alcoda.org.

Pamela Price was elected in November 2022 in a decisive, grassroots victory. She is the first DA in over a century to be elected by the people rather than appointed by the establishment. Her campaign was powered by everyday supporters, without backing from corporate or police union interests, representing a historic shift in Alameda County.

For over a century, Alameda County District Attorneys were appointed or "anointed" by political and establishment elites, often selected by predecessors or power brokers without voter input. This maintained the status quo, limiting independent leadership and reform. Pamela Price broke that cycle, winning her position through a grassroots election and standing as a voice for the people, dedicated to reform.

DA Price has worked as a civil rights attorney for over 40 years, fighting for victims of crime and discrimination while advocating for justice. She is one of the few Black women to argue before the U.S. Supreme Court—and she won! She holds degrees from Yale and UC Berkeley Law School, bringing both personal experience and deep legal expertise to her role as DA.

A year into her term, crime in Oakland is now down 33% according to CA Governor Gavin Newsom. However, the accusation that DA Price’s policies have increased crime is a misleading claim pushed by the right-wing recall campaign. In reality, out of the 11 cities in Alameda County, only one—Oakland—did see a significant rise in crime, and that increase began a full year before DA Price’s election. Right-wing opponents and their allies unfairly used Oakland’s crime statistics to justify the recall, even as crime rates in the broader county remained stable.